Brand Manager
Let's explore the responsibilities of this role.
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What Does a Brand Manager Do?
The Brand Manager is responsible for both product planning and product marketing. This includes managing the product throughout the Product Lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with sales, marketing and support to ensure revenue and customer satisfaction goals are met.
Your Manager will expect you to:
- Define the product strategy and write the marketing plan
- Deliver sales and marketing performance KPIs as defined in the plan
- Work with external third parties to assess partnerships and licensing opportunities
- Be an expert with respect to the competition and train the cross functional team as appropriate
- Develop the core positioning and messaging for the product
- Liais with key opinion leaders to understand the market dynamics and patient needs / treatment pathway
- Set pricing to meet revenue and profitability goals
- Deliver a monthly revenue forecast
- Develop sales tools and collateral for execution via the sales team
- Propose an overall budget to ensure success
- Brief and train the sales force at quarterly sales meetings
